As carmakers go, is BMW the one most in tune with “cycling and lifestyle”? The question crops up as the company has just maintained its policy since 2010 of accompanying each new sports car with the launch of a bike or mountain bike – “the alternative form of transport for the 21st century”, as they like to say at its Munich headquarters. To mark the unveiling of its latest M5 model, complete with attractive styling, V8 engine and 4-wheel drive with a regulated clutch, BMW has launched a MTB: the BMW M Bike Limited Carbon Edition offered with a Marina Bay Blue metallic paint finish. The hydro-formed aluminium frame is combined with a carbon fibre fork, seat posts and spaces, along with Shimano disc brakes. Only 500 of the bikes will be produced, with a price tag of €1,400.
BMW Cruise eBike is so elegant
The M Bike is the latest of BMW’s lifestyle accessories, which include bike ranges for all surfaces and all ages. At €450, the aluminium-framed Junior Cruise Bike, with its 20-inch wheels and disc brakes, would be a beautiful possession for an over-indulged child. Meanwhile, the electric Cruise eBike is one of the most elegant mountain bikes on the market, available only in white, with a price tag of €3,100.
BMW’s online lifestyle store also offers a range of cycling accessories – backpacks, helmets, locks, etc – making it easy for true BMW enthusiasts to switch from the driver’s wheel to the saddle. Or maybe just settle for the bike. The new M5 retails at €130,000…
BMW photos and video.